Showing posts from June, 2009

Napster: Reloaded

In the beginning, there was Old Napster . It was 1999, broadband was new, and music-swapping had just EXPLODED onto the scene via a peer-to-peer application invented by a college student who coined it's name based on his kinky hair (don't get me started). Those were the good ole days. Search for a song, click on it, download, and listen. If your online life began after 2001, this music model should still sound familiar? It is identical to iTunes. Except that your wallet ends up $0.99 lighter for each click these days. But clearly with the popularity of iTunes and other online music stores, this is how the public wants to consume music. Think for a moment if iTunes had come to market in 1998, BEFORE Napster? In any case, it did not. And instead of innovating, the music industry branded it's customers as thieves and shut down Old Napster in the summer of 2001. But this was not the end of Napster. The brand name was so strong that it re-emerged a few years ago as a