Thursday, March 8, 2007

The (soon to be) death of the Bittorent Video Store

DRM is reportedly killing the newly launched Bittorrent video store. For those just tuning in, bittorrent is the newest flavor of peer-to-peer filesharing. And DRM is the stuff that keeps you from sharing. Or stealing, in the words of the MPAA or RIAA. But what happens when you purchase something from the new legit Bittorrent storefront, but you can't play it because the embedded DRM isn't compatible with your video card, or operating system, or version of Windows? I guess it's back to the illegal stuff...


Guys, take a lesson from Steve Jobs. (Yes, I still believe he is Satan, the lord of evil. But that's beside the point.) Make DRM easy and transparent. Until you do that, the beatings will continue.
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